Whether your goal is to gain a global audience or
a larger share of your local market, 
we know the way. 
Whether your goal is to gain a global audience or
a larger share of your local market, 
we know the way. 
Over the past 25 years we've kept good company.  
What our clients and friends are saying:
BUILDING GREAT BUSINESSES

"Wayne Caparas assisted in my transition into Internet media publishing and instructional video production. . . I commonly refer to Wayne as my “Swiss army knife” as he helped me grow the business to quickly become one of the largest Golf Media platforms in the World. Wayne has the unique ability to “think out of the box” and help move obstacles of all sorts no matter what size of business or obstacle you have. I saw this first-hand as Wayne was a big part of helping Revolution Golf grow from a simple blog to a Media company that has done over $70,000,000.00 in commerce and ad revenue since its start in 2008."

Justin Tupper
Founder & CEO
Revolution Golf (an NBC co.)
VENTURING INTO 
NEW TERRITORY

"Wayne Caparas has provided sound advice and invaluable services as a media consultant helping with the branding, development, launch, and related public relations for my global web presence and integrated social media outlets. Wayne’s character, accountability, creativity and thoroughness were crucial in helping me expand ways I could disseminate my message...  Any organization, business, or cause in need of a top caliber media consultant would be as well-served by Wayne Caparas as I have been."

Dana Perino
Best-selling Author, FOX anchor
fmr. White House Press Secy.
CREATIVITY & POWER 
OF EXPRESSION

“Wayne developed some great facilities, customer service, and marketing programs. . . 
[and] continued to bring new concepts to reality and then to prize-winning recognition. . . 
After having earned my master’s degree in public communications and having worked nearly 20 years in institutional public relations, I still don’t think I am up to Wayne’s level of creativity, energy, and power of expression. I would certainly want him on my side in any effort to shape public opinion and gain support.”

Edward H. Pitts
Director of Acquisitions
Leisure Publications
BRAND AWARENESS & 
SALES STAFF TRAINING

"Wayne had an immediate impact on our brand awareness in the very competitive Greater
Charleston Real Estate market and helped us grow into the #1 independent company in the market in a few short years. He also conducted classes in personal branding and marketing for our staff of 80-90 agents, giving each agent a competitive edge over agents from much larger, more traditional firms. . . His integrity, character, and high moral compass are evident in all he does, and he continues to be a sounding board for my business decisions even today."

Gettys Glaze
Founder, Team Leader
Sandlapper Group
Wayne Caparas
Building Great Brands Since 1989
Consultant and team leader Wayne Caparas has been recognized by the U.S. Chamber of Commerce and Nations Business Magazine as a Blue Chip Enterprise Designee. He is also a two-time Entrepreneur of the Year finalist representing South Carolina. Wayne has been a business developer and media producer for more than two decades, and has twice been recognized in Entrepreneur Magazine for his innovative initiatives. His very successful clients (some of which are identified above) compete in a broad array of industries. Each engaged Wayne to lead a variety of marketing, branding, public relations, and content delivery efforts with lasting impact. 

Wayne cut his teeth in the highly-competitive fitness industry of the '90s, producing a globally celebrated health club franchise and several manufacturing and media companies. These ventures included fitness sports for ESPN and a key role in the creation of the very popular Oxygen Magazine. During this era Wayne led multiple award-winning teams as large as 100 strong. Many of the leaders he mentored have gone on to create great brands for themselves and others. Before 2000 Wayne shifted his interests to internet media, entrepreneurship coaching, and the disciplines noted above. Caparas Consulting was born, and the quality of our clients tell the rest of the story. For more details about Wayne's credentials, education, awards, published works, and endorsements, visit his LinkedIn page.

Click below if you'd like to schedule a two-day consultation to identify sustainable solutions and low-cost strategies to reach your goals... absolutely free of charge. If you're looking to move your organization to the next level, we know the way. 
Click the Contact Button for a free Consultation!
What our clients are saying:
BUILDING GREAT BUSINESSES

"Wayne Caparas assisted in my transition into Internet media publishing and instructional video production. . . I commonly refer to Wayne as my “Swiss army knife” as he helped me grow the business to quickly become one of the largest Golf Media platforms in the World. Wayne has the unique ability to “think out of the box” and help move obstacles of all sorts no matter what size of business or obstacle you have. I saw this first-hand as Wayne was a big part of helping Revolution Golf grow from a simple blog to a Media company that has done over $70,000,000.00 in commerce and ad revenue since its start in 2008."

Justin Tupper
Founder, CEO
Revolution Golf (an NBC company)
VENTURING INTO NEW TERRITORY

"Wayne Caparas has provided sound advice and invaluable services as a media consultant helping with the branding, development, launch, and related public relations for my global web presence and integrated social media outlets. Wayne’s character, accountability, creativity and thoroughness were crucial in helping me expand ways I could disseminate my message. . .  Any organization, business, or cause in need of a top caliber media consultant would be as well-served by Wayne Caparas as I have been."

Dana Perino
Best-selling Author, FOX Anchor
former White House Press Secretary
BRAND AWARENESS & 
SALES STAFF TRAINING

"Wayne had an immediate impact on our brand awareness in the very competitive Greater Charleston Real Estate market and helped us grow into the #1 independent company in the market in a few short years. He also conducted classes in personal branding and marketing for our staff of 80-90 agents, giving each agent a competitive edge over agents from much larger, more traditional firms. . . His integrity, character, and high moral compass are evident in all he does, and he continues to be a sounding board for my business decisions even today."

Gettys Glaze
Founder & Team Leader
The Sandlapper Group
Wayne Caparas
Building Great Brands 
Since 1989
Consultant and team leader Wayne Caparas has been recognized by the U.S. Chamber of Commerce and Nations Business Magazine as a Blue Chip Enterprise Designee. He is also a two-time Entrepreneur of the Year finalist representing South Carolina. Wayne has been a business developer and media producer for more than two decades, and has twice been recognized in Entrepreneur Magazine for his innovative initiatives. His very successful clients (some of which are identified above) compete in a broad array of industries. Each engaged Wayne to lead a variety of marketing, branding, public relations, and content delivery efforts with lasting impact. 

Wayne cut his teeth in the highly-competitive fitness industry of the '90s, producing a globally celebrated health club franchise and several manufacturing and media companies. These ventures included fitness sports for ESPN and a key role in the creation of the very popular Oxygen Magazine. During this era Wayne led multiple award-winning teams as large as 100 strong. Many of the leaders he mentored have gone on to create great brands for themselves and others. Before 2000 Wayne shifted his interests to internet media, entrepreneurship coaching, and the disciplines noted above. Caparas Media Consulting was born, and the quality of our clients tell the rest of the story. For more details about Wayne's credentials, education, awards, published works, and endorsements, visit his LinkedIn page. 

Click below if you'd like to schedule a two-day consultation with sustainable solutions and low-cost strategies to reach your goals... absolutely free of charge. If you're looking to move your organization to the next level, 
we know the way. 
3
Contact Wayne directly at wc@caparas.com. If you're in the Nashville area, call 843.324.4240

Entrepreneurship & Business Development

As any entrepreneur will tell you, business is as much an art form as it is a science, and the craft of building a great business model has far more to do with vision, courage, and sustainability than the amount of capital one has to work with. Sure, money can do a lot, but to paraphrase the Beatles and the Bible, money can't buy us love, and entrepreneurs will never succeed if they don't love being both the CEO and the lowest servant on their team. At Caparas Consulting, we help visionaries develop the practices and protocols that fuel the fire of their vision for themselves, their teammates, and—most important of all—their clients and customers. 

Having created several interconnected business models that attained award-winning status, international acclaim, and tremendous local market success despite a serious lack of proper startup capital, team leader Wayne Caparas learned the craft of entrepreneurship the hard way, and learned to love the process. Since 1998, Wayne and his team of freelance consultants and creatives have assisted and advised entrepreneurs in a myriad of industries of all sizes, in markets of all sizes, with budgets shortfalls of all sizes. A review of our clients and their written endorsements should speak loudly about our ability to get passionate about their vision to help them get to where they want to go despite the obstacles. 

Likewise, business development is critical to the sustainability of any great venture. It's basically entrepreneurship at the micro level, and ensuring each development effort remains true to the greater vision is easier said than done, but as our clients will tell you, we know the way. 

Brand Development & Rebranding

Logos, graphics, color schemes, packaging elements, slogans and other trademarks are the absolute first impression on your target audience.  Even more important, they trigger lasting emotional links to your organization.  Good or bad, these symbols are remembered long after the physical experience has faded.  You don't have to look far to see the best, or the worst for that matter. In many cases, companies book their intellectual property as their most valued assets.  Has the market leader in your field established a "brand name?"  Have you?

Trademark registration is also a critical legal matter. If not properly executed, an organization can lose all rights to their intellectual property, or even worse, find it cause for devastating legal action due to "unwitting" trademark infringement. It is the only aspect of business where fairly created assets and revenues can be taken away due to a technicality. It happens too often, but we know how to protect you.

There's a lot more involved in branding than a good looking logo, and we've done it all with excellence. Our mix of business savvy, graphic creativity, and word-smithing skills are exceptional on the global scale, while our development costs and consulting services fit even the tightest budget.

Marketing: Digital & Traditional

In the digital age, marketing has never been easier. Yes, that's a bit of comic relief. The reality is, effective marketing has never been more difficult. Finding the balance between Internet marketing and traditional "live-touch" marketing efforts requires deep market understanding, consumer empathy, Internet savvy, analytical skills, creativity, and—possibly most important of all—good old fashioned instinct. 

Caparas Consulting launched at the advent of the digital age with the express mission of teaching entrepreneurs and large corporations alike how to navigate the ever-changing Internet marketing landscape without abandoning time-proven methods in the physical domain. Team leader Wayne Caparas was a very young man when he gained mastery of traditional marketing techniques before the Internet existed. Yet it was his affinity for computer technology, high-speed communications strategies, and digital video production that sent him diving into web development and social media strategies before most marketing pros of the era had sent their first email. Since the trailblazing days of the '90s, through a lot of trial and error, successes and shortfalls, we gained full mastery of the digital domain. Two decades later we have helped dozens of clients develop the proper balance in their marketing mix. And while digital marketing changes daily, we know how to help our clients stay ahead of the curve without ever forgetting the power of live-touch and face-to-face relationships with their marketplace. 


Public Relations

Nowhere in the world of marketing or advertising will you find a more powerful voice than the news media. Legitimate publicity—whether it be broadcast news, web news, social media, magazines or newspapers—has far greater impact than its "paid for" advertising counterparts. There is no comparison. In business, publicity defines the term "invaluable."  The effect of a $5000 full color advertisement doesn't even scratch the surface compared to a black and white editorial with a similar audience. If a news story were likened to a love letter, paid advertising would be junk mail. Conversely, large companies pay tens of thousands to public relations firms to generate short news stories during the evening news, yet paid advertising in the same broadcasts would cost a fraction. You do indeed get what you pay for. Likewise, a well-conceived and executed publicity event or community service project can generate invaluable goodwill (through grass roots word of mouth), publicity, and organic social media exposure that money simply cannot buy. If you're looking to expand your market share or brand awareness but don't yet have a public relations strategy in place, this should come as very good news. 

Public Relations has the combined power of entertainment, education, and credible journalistic and consumer endorsement. From our perspective, publicity is all the creativity and intellect put into living, breathing action. Caparas Consulting has taken numerous initiatives from conception to design to success—and on to the regional, national, and global news media acclaim. Wayne Caparas has even taught the art & science of public relations through large professional continuing education organizations. If you understand the power of the news media and social media, put your ad budget back in the bank and contact us.

Copywriting

Since the day Gutenberg's press printed the first Bible, the written word has dominated politics, religion, the arts, and yes, business. Though our attention today is turning more toward digital media, these new multi-sensory technologies serve to underscore the power and pre-eminence of the pen.  Never have quality writing, clean publishing, and effective media presentation been so important.  All the digital bells, whistles, and fireworks in the world can't compensate for hack writing.  As we say in the publishing business, garbage in, garbage out.

Though most all leaders are effective writers in their own right, "target specific" writing is an entirely different art form. Many of us know the techniques in giving CPR. But in a life or death situation, it is wise to leave the lifesaving to a professional. Likewise, successful leaders recognize that every letter, every slogan, every written ad may be the one to put their effort over the top, or six feet under. From the seeds of the written word spring the fruit of inspiration. Before you invest in advertising, publishing, public relations or resources requiring written and printed content, be sure to invest as much into the message as you do the messenger. As our archives indicate, we have proven our skill as wordsmiths, illustrators, and published writers. For more evidence, our journalism archive will soon be available at caparas.com. 

Content & Social Media

Over the past two decades computer generated design and social media platforms have opened doors into the business world that virtually anyone can enter. For this, never before in world history has a revolutionary communications tool fallen into such immature hands. Brilliant? yes. Visionaries? mostly. Experienced in quality copywriting? Considering the age of the audience, maybe. Sensitive to market demand and the psychology of the marketplace? Not likely. 

Several of our free-lance creatives are Millennials. But they will be the first to admit they don't know how to communicate to baby-boomers, baby-busters, or gen-x'ers, never mind how to apply tier-one marketing strategies into their designs. For most of today's whiz kids, "tier-one" is the place they bought their first futon. It's not the tech stuff that matters. Anyone can click buttons and spin dials. Creativity is is a gift, not an app.  

Websites and social media platforms are all about content and call-to-action. The writing, the imagery, the branding. the provocative subject lines, etc. Let us advise you on your e-commerce systems and social media strategies, and we'll make sure you draw your target market... and the eyes of the grown ups who are looking to buy.

Film, Video, & Audio Production

There has been no better vehicle to prove our scope of media and marketing prowess than our broadcast and Internet media productions; both because of their high profile intent and their inherent "soup to nuts" nature. Every production is a full-blown entrepreneurial venture in itself, demanding all branding elements, marketing systems, and more publishing than most business start-ups. While our film productions and other production services outlined throughout this site (and our legacy website linked above) have constituted the bulk of our efforts over the past decade, we have shifted our primary focus to the development of multi-media streaming video and audio concepts and that fully leverage the power of the Internet. 

Photography & Digital Imaging

Thanks to the limitless power of digital editing technologies, imagination and creativity are the only limits. Our team has more professional experience in this realm than any other, so you know you can count on us to get it right, and get it good. We have completed numerous business projects that required full galleries of landscapes, real estate interiors and exteriors, architecture, lifestyle stock, and virtually all forms of artistic creations. We've worked with major agency models and actors from all age ranges.  We've covered a variety of professional sports, ministry gatherings, and other large events both indoors and outdoors. We've been commissioned by professional recording artists to capture powerful moments in the difficult lighting conditions of live arena concerts. You name the subject, and we'll deliver excellence, guaranteed.

Click the Contact Button for a free Consultation!

Entrepreneurship & Business Development

As any entrepreneur will tell you, business is as much an art form as it is a science, and the craft of building a great business model has far more to do with vision, courage, and sustainability than the amount of capital one has to work with. Sure, money can do a lot, but to paraphrase the Beatles and the Bible, money can't buy us love, and entrepreneurs will never succeed if they don't love being both the CEO and the lowest servant on their team. At Caparas Consulting, we help visionaries develop the practices and protocols that fuel the fire of their vision for themselves, their teammates, and—most important of all—their clients and customers. 

Having created several interconnected business models that attained award-winning status, international acclaim, and tremendous local market success despite a serious lack of proper startup capital, team leader Wayne Caparas learned the craft of entrepreneurship the hard way, and learned to love the process. Since 1998, Wayne and his team of freelance consultants and creatives have assisted and advised entrepreneurs in a myriad of industries of all sizes, in markets of all sizes, with budgets shortfalls of all sizes. A review of our clients and their written endorsements should speak loudly about our ability to get passionate about their vision to help them get to where they want to go despite the obstacles. 

Likewise, business development is critical to the sustainability of any great venture. It's basically entrepreneurship at the micro level, and ensuring each development effort remains true to the greater vision is easier said than done, but as our clients will tell you, we know the way. 

Brand Development & Rebranding

Logos, graphics, color schemes, packaging elements, slogans and other trademarks are the absolute first impression on your target audience.  Even more important, they trigger lasting emotional links to your organization.  Good or bad, these symbols are remembered long after the physical experience has faded.  You don't have to look far to see the best, or the worst for that matter. In many cases, companies book their intellectual property as their most valued assets.  Has the market leader in your field established a "brand name?"  Have you?

Trademark registration is also a critical legal matter. If not properly executed, an organization can lose all rights to their intellectual property, or even worse, find it cause for devastating legal action due to "unwitting" trademark infringement. It is the only aspect of business where fairly created assets and revenues can be taken away due to a technicality. It happens too often, but we know how to protect you.

There's a lot more involved in branding than a good looking logo, and we've done it all with excellence. Our mix of business savvy, graphic creativity, and word-smithing skills are exceptional on the global scale, while our development costs and consulting services fit even the tightest budget.

Marketing: Digital & Traditional

In the digital age, marketing has never been easier. Yes, that's a bit of comic relief. The reality is, effective marketing has never been more difficult. Finding the balance between Internet marketing and traditional "live-touch" marketing efforts requires deep market understanding, consumer empathy, Internet savvy, analytical skills, creativity, and—possibly most important of all—good old fashioned instinct. 

Caparas Consulting launched at the advent of the digital age with the express mission of teaching entrepreneurs and large corporations alike how to navigate the ever-changing Internet marketing landscape without abandoning time-proven methods in the physical domain. Team leader Wayne Caparas was a very young man when he gained mastery of traditional marketing techniques before the Internet existed. Yet it was his affinity for computer technology, high-speed communications strategies, and digital video production that sent him diving into web development and social media strategies before most marketing pros of the era had sent their first email. Since the trailblazing days of the '90s, through a lot of trial and error, successes and shortfalls, we gained full mastery of the digital domain. Two decades later we have helped dozens of clients develop the proper balance in their marketing mix. And while digital marketing changes daily, we know how to help our clients stay ahead of the curve without ever forgetting the power of live-touch and face-to-face relationships with their marketplace. 


Public Relations

Nowhere in the world of marketing or advertising will you find a more powerful voice than the news media. Legitimate publicity—whether it be broadcast news, web news, social media, magazines or newspapers—has far greater impact than its "paid for" advertising counterparts. There is no comparison. In business, publicity defines the term "invaluable."  The effect of a $5000 full color advertisement doesn't even scratch the surface compared to a black and white editorial with a similar audience. If a news story were likened to a love letter, paid advertising would be junk mail. Conversely, large companies pay tens of thousands to public relations firms to generate short news stories during the evening news, yet paid advertising in the same broadcasts would cost a fraction. You do indeed get what you pay for. Likewise, a well-conceived and executed publicity event or community service project can generate invaluable goodwill (through grass roots word of mouth), publicity, and organic social media exposure that money simply cannot buy. If you're looking to expand your market share or brand awareness but don't yet have a public relations strategy in place, this should come as very good news. 

Public Relations has the combined power of entertainment, education, and credible journalistic and consumer endorsement. From our perspective, publicity is all the creativity and intellect put into living, breathing action. Caparas Consulting has taken numerous initiatives from conception to design to success—and on to the regional, national, and global news media acclaim. Wayne Caparas has even taught the art & science of public relations through large professional continuing education organizations. If you understand the power of the news media and social media, put your ad budget back in the bank and contact us.

Copywriting

Since the day Gutenberg's press printed the first Bible, the written word has dominated politics, religion, the arts, and yes, business. Though our attention today is turning more toward digital media, these new multi-sensory technologies serve to underscore the power and pre-eminence of the pen.  Never have quality writing, clean publishing, and effective media presentation been so important.  All the digital bells, whistles, and fireworks in the world can't compensate for hack writing.  As we say in the publishing business, garbage in, garbage out.

Though most all leaders are effective writers in their own right, "target specific" writing is an entirely different art form. Many of us know the techniques in giving CPR. But in a life or death situation, it is wise to leave the lifesaving to a professional. Likewise, successful leaders recognize that every letter, every slogan, every written ad may be the one to put their effort over the top, or six feet under. From the seeds of the written word spring the fruit of inspiration. Before you invest in advertising, publishing, public relations or resources requiring written and printed content, be sure to invest as much into the message as you do the messenger. As our archives indicate, we have proven our skill as wordsmiths, illustrators, and published writers. For more evidence, our journalism archive will soon be available at caparas.com. 

Content & Social Media

Over the past two decades computer generated design and social media platforms have opened doors into the business world that virtually anyone can enter. For this, never before in world history has a revolutionary communications tool fallen into such immature hands. Brilliant? yes. Visionaries? mostly. Experienced in quality copywriting? Considering the age of the audience, maybe. Sensitive to market demand and the psychology of the marketplace? Not likely. 

Several of our free-lance creatives are Millennials. But they will be the first to admit they don't know how to communicate to baby-boomers, baby-busters, or gen-x'ers, never mind how to apply tier-one marketing strategies into their designs. For most of today's whiz kids, "tier-one" is the place they bought their first futon. It's not the tech stuff that matters. Anyone can click buttons and spin dials. Creativity is is a gift, not an app.  

Websites and social media platforms are all about content and call-to-action. The writing, the imagery, the branding. the provocative subject lines, etc. Let us advise you on your e-commerce systems and social media strategies, and we'll make sure you draw your target market... and the eyes of the grown ups who are looking to buy.

Film, Video, & Audio Production

There has been no better vehicle to prove our scope of media and marketing prowess than our broadcast and Internet media productions; both because of their high profile intent and their inherent "soup to nuts" nature. Every production is a full-blown entrepreneurial venture in itself, demanding all branding elements, marketing systems, and more publishing than most business start-ups. While our film productions and other production services outlined throughout this site (and our legacy website linked above) have constituted the bulk of our efforts over the past decade, we have shifted our primary focus to the development of multi-media streaming video and audio concepts and that fully leverage the power of the Internet. 

Photography & Digital Imaging

Thanks to the limitless power of digital editing technologies, imagination and creativity are the only limits. Our team has more professional experience in this realm than any other, so you know you can count on us to get it right, and get it good. We have completed numerous business projects that required full galleries of landscapes, real estate interiors and exteriors, architecture, lifestyle stock, and virtually all forms of artistic creations. We've worked with major agency models and actors from all age ranges.  We've covered a variety of professional sports, ministry gatherings, and other large events both indoors and outdoors. We've been commissioned by professional recording artists to capture powerful moments in the difficult lighting conditions of live arena concerts. You name the subject, and we'll deliver excellence, guaranteed.

Click the Contact Button for a free Consultation!
Caparas Media Legacy Website
 Click above to visit our entertaining "Flash" legacy website
Last updated 2005
Copyright © 2019 - Caparas Media
 Nashville, Tennessee USA